The Supreme Imports Team
When Supreme Imports was formed, the company employed only one man – our founder Mr. GS Chadha.
Now, decades later and still under the guidance of the Chadha family, Supreme Imports has grown to employ dozens of talented and committed professionals. From the directors who decide upon our company’s direction, through to the expert account managers and the hard-working warehouse staff, every member of our team is dedicated to ensuring that you receive a professional, reliable service.
Our continued success is the result of the hard work and expertise of our team. If you have the skill and dedication to join us, make sure that you keep an eye on our recruitment page.
Private Label Coordinator
When did you join the team? October 2012
Favourite part of the job: Working with a great bunch of people and being a part of fast developing company.
What’s your proudest achievement? Moving to the UK and building my life from scratch
Hobbies: When you have two children there is no time really for any hobbies :P But from what I can remember I enjoy reading, exercising, theatre, psychology, photography.
When did you join the team? March 2017
Favourite part of the job: Coming up with new ideas to grow the online accounts for Supreme Imports – every day is different.
What’s your proudest achievement? Graduating from University and launching the new Supreme online store.
Hobbies: Cooking, circuit training & watching football.
Anything else you’d like to say? When life gives you lemons… make a gin and tonic.
National Sales Manager
When did you join the team?
Favourite part of the job? Developing new markets overseas and meeting new clients.
What’s your proudest achievement? Buying my first home in Berkshire at 19 years old.
Hobbies?Music, Rugby, Fly Fishing and Travel.
Anything else you’d like to say?Feeling very proud to be part of such an amazing team which is Supreme.
Senior Product Manager
When did you join the team? November 2005
Favourite part of the job: Working with Staff and Customers and developing our lighting category Internationally
What’s your proudest achievement? Making Supreme’s lighting range a continually growing success
Hobbies: Golf, music, walking the dogs and spending time with my family.
Anything else you’d like to say?The first rule in business is “The Customer is Always Right”
National Sales Manager
When did you join the team? May 2010
Favourite part of the job: Developing relationships with customers in order for them to achieve their goals.
What’s your proudest achievement? Getting married to my wife Nicola.
Hobbies: Golf, reading, listening to music and spending time with my family.
Anything else you’d like to say? We are all responsible for our own happiness
Sports Nutrition Product Manager
When did you join the team?I joined the team in January 2018
Favourite part of the job?Learning something new every day. There’s a wealth of knowledge and experience within the company which is truly invaluable at times. It’s also great to be part of a business which is so flexible in it’s thought process and development.
What’s your proudest achievements?I’m extremely proud of the career path I have chosen to take and the fact I’ve stuck it with it to get where I am today. Beyond work, I’m a very proud dad to two incredible kids.
Hobbies: I’ve always had a huge passion for all things sport, hence my career and education in sport science and sport nutrition.
When did you join the team? March 2014
Favourite part of the job: The variety of tasks
What’s your proudest achievement? Managing the VapeNation facility in the early days and helping to significantly increase production levels.
Hobbies: Spending time with family and friends
VapeNation Trading Director
When did you join the team? May 2013
Favourite part of the job: Taking an idea through to seeing it in a retail environment
What’s your proudest achievement? Work-wise, simply being part of building the amazing brands we have. Outside of work, I’m a proud father to my beautiful daughter Megan.
Hobbies: Between Supreme and my kids, who has time for hobbies? When I get change I like to stick a bit of sport on the TV, preferably motorsport, football or racing.
Anything else you’d like to say? Working at Supreme is an experience like no other, every opinion matters and every day is a school day.
National Accounts Manager
When did you join the team?September 2013
Favourite part of the job:I absolutely love my job and working with the Supreme team. I’m passionate about making a huge performance difference for Supreme and the accounts I manage.
What’s your proudest achievement?Taking a leading discount retailer’s trading from one of Supreme’s dormant accounts to one of our top five accounts in the past year or so - with a lot of help from the team!
Hobbies:My hobby is road cycling which I really enjoy. It helps to keep me very fit and feeling great!
Anything else you’d like to say? I have worked for many leading global companies over the years and must say Supreme is the most exciting company I have ever worked for.
No other company I have worked for have taken a category like vaping from a zero base three years ago to becoming the UK market leader. I feel so proud to be able to sell our quality products!
Parminder Pal Singh
When did you join the team? 4th January, 2016
Favourite part of the job: Meeting with old & new customers, getting their views towards our product range.
What’s your proudest achievement? My proudest achievement is to bring an abondent customers (semichem) who was not trading with the company from the last 11 years, back on board and developing our business relations results in listing various product categories.
Hobbies: Listening to the soft music.
Sales Account Manager
When did you join the team? November 2005
Favourite part of the job: Interaction between account management and prospecting for new business.
What’s your proudest achievement? Being able to contribute to the company’s continued growth.
Hobbies: Sporting activities, music and film plus spending time with family.
Anything else you’d like to say? Perseverance is the hard work you do after you get tired of doing the hard work you already did.
International Sales Manager
When did you join the team? 1997
Favourite part of the job: Representing the company on an international level to help promote the Supreme brand on a global basis!
What’s your proudest achievement? Apart from having two beautiful children, working for a family run company seeing it progress from £0 to £70m in turnover, due to the hard work and commitment of a truly great team.
Hobbies: In my spare time I like swimming with my son, football, walking with Micky my cocker spaniel and spending time with the family.
Anything else you’d like to say? Respect all things in life, never judge a book by its cover and remember that everyone is equal in life.
When did you join the team?October 2010
Favourite part of the job:The daily diversity of the position is without doubt my favourite part of the role. No two days are ever the same.
What’s your proudest achievement?This would be my little girl Anna.
Hobbies:I recently re-joined a gym after 4 years of neglect. I’m also a keen Leeds United and Castleford Tigers fan. I enjoy all the usual things, family, friends, dining out, socialising – and catching up on sleep where possible!
Local Sales Manager
When did you join the team? July 1995
Favourite part of the job: The diversity of my role, working and communicating with different departments and interacting with many different cultures and religions in my daily duties.
What’s your proudest achievements: The first is being a Dad to two beautiful girls. The next is how I’ve been able to work for this family business, being a vital part of its growth, whilst also being a Special Police Constable for Greater Manchester Police for 12 years.
Hobbies: I enjoy walking and camping with my family. I also enjoy riding my motorbike and some occasional fishing.
Anything else you’d like to say? The years have gone quickly working at Supreme and I enjoy being a part of the team. I’ve learned that every day has its challenges, but there’s always a helping hand.
International Business DevelopmentTim.Sharpin@supreme-imports.co.uk
When did you join the team? April 2017
Favourite part of the job: Negotiating with our customers. It’s always been important to me to understand their business and their needs. You do this best face to face. We have great products, and there is an immense amount of satisfaction to be gained from being able to develop a relationship which delivers a successful business outcome for both them and Supreme.
What’s your proudest achievements: From my business life - winning a contract to supply a major OEM customer 50 million batteries per year. It was a long negotiation against tough competition. When we finally shook hands on the deal, the customer told me, the reason we had won the business was that during the prolonged discussions, I was the only person who had really listened to what they wanted and pitched the offer accordingly. It was a good moment. From my personal life, it was gaining my 25-yard swimming certificate when I was seven years old. It was my first certificate, and I was very proud of it – even now it’s the only one I put up on my office wall.
Hobbies: Rugby, watching now, mostly from an armchair - supporting Saracens and England. The 1970s and Blues Music. I was at University during the Punk era and have some great memories of concerts at the time. Best by far the Clash at Hammersmith Palais June 1980.